The SEIF Journal
Stories, style & symbols
The meaning behind our designs, styling guides that actually work and the places that shape every SEIF drop. Read the story, then wear it.
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T-Shirt Size Guide: How to Find Your Perfect Fit Every Time
Read the story: T-Shirt Size Guide: How to Find Your Perfect Fit Every TimeRegular, relaxed, oversized or fitted? Three simple steps to choose the right size, plus how every SEIF fit is designed to fall.
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Egyptian Symbols in Fashion: Why the Ancient World Still Rules the Street
Read the story: Egyptian Symbols in Fashion: Why the Ancient World Still Rules the StreetFrom 1920s Egyptomania to today’s streetwear, ancient Egyptian symbols keep coming back. Here is why they still feel so powerful, and how…
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How to Style an Oversized Hoodie: 7 Looks That Always Work
Read the story: How to Style an Oversized Hoodie: 7 Looks That Always WorkSeven proven ways to wear an oversized hoodie and look intentional every single time, from relaxed city days to a sharp night…
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Eye of Ra Meaning: The Ancient Symbol Behind Our Signature Collection
Read the story: Eye of Ra Meaning: The Ancient Symbol Behind Our Signature CollectionProtection, power and the fire of the sun. The Eye of Ra meaning goes deeper than most people think, and it is…

